Meet the Team
Mr Benedict Reed
MRCS MBBS BSc — Plastic Surgery Registrar, Royal Free Hospital, London
Mr Benedict Reed MRCS MBBS BSc is a Plastic Surgery Registrar at the Royal Free Hospital, London. Raised in Highgate and educated at Imperial College London, he graduated with distinctions in Medicine, Surgery, and Clinical Practice, alongside a First-Class BSc in Computational Medicine.Upon graduation, he was awarded the prestigious Sir Roger Bannister Prize, presented to the student who has made the greatest contribution to university athletics during their time at Imperial, reflecting both his academic excellence and dedication beyond medicine.Following foundation training in Oxford, Mr Reed returned to North London to continue his surgical career at the Royal Free Hospital, where he is undergoing advanced specialist training in plastic and reconstructive surgery.Mr Reed combines meticulous surgical training with a detailed understanding of facial anatomy to deliver safe, natural, and refined aesthetic outcomes. His philosophy in aesthetics is centred on subtle enhancement tailoring each treatment to the individual to preserve character while achieving balanced, harmonious results.
Dr Shirin Parsno
Meet the Team leader, Principal Dentist and Implant Surgeon
Meet the Team Leader Dr Shirin Parsno, who graduated as a dentist from the renowned Karolinska Institutet in Sweden in 1996.
In 2002, she pursued postgraduate studies in implantology with Professor Branemark at the Branemark Institute in Gothenburg.
In 2003, she completed her implant training with Professor Scher in London and became a Fellow of the International Congress of Oral Implantologists (ICOI). She is registered with the UK General Dental Council, no. 72794. In 2013, she was awarded the prestigious ICOI diploma, its highest award.
Dr Parsno also provides a mentoring program for less experienced implant surgeons, in partnership with Osstem Implant UK.
She is based with her own highly experienced team at Nova Dental Care, but also assists two other London practices as a consulting implantologist. She treats more than 100 cases per year, including complex bite corrections.
Dr Parsno's research interests include the use of nanotechnology in implantology and bone grafting. She has collaborated with experts at University College Hospital, London.
She is a visiting lecturer at various institutions, including Istanbul Aydin University and the Central Manchester University Hospitals NHS Foundation Trust.
Dr Parsno is also an expert in facial rejuvenation. Her treatments include various fillers such as Radiesse, Belotero, and Juvederm; PRP injections; consultation-led wrinkle-relaxing treatments; and threading techniques, all used judiciously to achieve subtle, natural enhancements.
Dr Shirin is a past Deacon of the Incorporation of Wrights in Glasgow. She is also a liveryman and a member of the Worshipful Society of the Apothecaries.
Dr Parsno is fluent in English, Swedish, Turkish, and Farsi, and has a good working knowledge of German.
Mr Ehsan Bozorgi
INP & Aesthetic Clinician
Mr Ehsan Bozorgi, INP, is an Independent Nurse Practitioner and Business Manager at Nova Beauty Clinic, combining advanced clinical expertise with strategic leadership in aesthetic practice.
With a comprehensive understanding of facial anatomy, skin physiology, and evidence-based aftercare, Ehsan specialises in non-surgical aesthetic treatments including consultation-led wrinkle-relaxing treatments, advanced dermal fillers, skin boosters, and regenerative therapies. His approach is centred on precision, safety, and natural-looking enhancement.
In addition to injectable and device-based treatments, Ehsan is an Obagi® Skin Specialist, providing tailored medical-grade skincare programmes designed to improve skin health, texture, pigmentation, and long-term rejuvenation. He integrates professional skincare with in-clinic treatments to optimise and maintain results.
As Business Manager, he oversees clinical standards, treatment protocols, and the strategic direction of Nova Beauty Clinic, ensuring that every service delivered reflects the highest level of safety, innovation, and patient care.
His philosophy remains consistent: subtle refinement, facial harmony, and ethical practice, enhancing confidence while preserving natural expression.
Ms Saloomeh Saheban
Advanced Aesthetic Practitioner & Obagi® Skin Specialist
Saloomeh Saheban is an experienced Aesthetic Practitioner and Obagi® Skin Specialist with extensive expertise in advanced aesthetic technologies and professional skincare. She is highly regarded for her refined aesthetic eye and detailed understanding of facial proportions, symmetry, and skin health.
With significant hands-on experience in energy-based and skin rejuvenation devices, Saloomeh specialises in treatments including IPL, HIFU, LED Light Therapy, Microneedling, and Hydrafacial. Her technical precision, combined with a strong understanding of facial structure and skin behaviour, allows her to deliver balanced, natural-looking results tailored to each individual.
As an Obagi® Skin Specialist, Saloomeh designs personalised medical-grade skincare programmes to improve pigmentation, texture, acne, and overall skin quality. She ensures clients not only achieve visible improvements but also maintain long-term skin health through structured treatment plans and home-care guidance.
Known for her attentive approach and artistic perspective, Saloomeh focuses on enhancing natural beauty while preserving individuality. Her philosophy centres on subtle refinement, skin integrity, and sustainable rejuvenation.
At Nova Beauty Clinic, she plays a key role in delivering advanced device-based treatments and bespoke skincare programmes that promote healthy, radiant, and youthful-looking skin.
Ms Maryam Rad
MA, BA, Adv. DLN, MENTP
Ms Maryam Rad is a dedicated Functional Nutritional Therapist and a proud member of the Federation of Nutritional Therapist Practitioners. Specialising in identifying and addressing the root causes of underlying health issues related to physiological imbalances, Ms Maryam brings a comprehensive, root-cause approach to each client's wellness journey.
Her areas of expertise include autoimmune conditions, fibromyalgia, ulcerative colitis, and Crohn's disease. She also works extensively with digestive tract imbalances such as SIBO, H. pylori, food sensitivities, gastritis, gut microbiome health, and dysbiosis.
In addition, Ms Maryam focuses on male and female hormonal regulation, including prostate health, PCOS, and HRT, while also supporting clients with fatty liver, weight management, type 2 diabetes, hypercholesterolemia, migraine headaches, and chronic fatigue syndrome.
Ms Maryam is also committed to supporting clients through nutrient-focused strategies in overcoming addictions, helping to restore physiological balance, reduce the risk of relapse, and promote sustainable, long-term wellness.