Obagi skincare at Nova, East Finchley
The Obagi range in clinic and online, with a free consultation so you buy the right one.
Nova stocks the Obagi skincare range at 260 East End Road, East Finchley, and in this online shop. Everything here comes through Obagi's official UK distributor, and everything is a product you can buy without a prescription: the Nu-Derm Fx system for uneven tone and sun damage, Professional-C vitamin C serums, the ELASTIderm range for firmness around the eyes, neck and jaw, the Obagi Retinol + PHA Refining Night Cream 50ml, Hydrate moisturisers, Sun Shield SPF and Nu-Cil for lashes and brows. Nu-Cil serums can darken the skin around the eyes, change the colour of the iris and thin the fat around the eyes, so we talk them through before you buy. Prices are on each product. Before you buy, read our honest take on whether Obagi is worth it.
Shop by concern
Every Obagi product we stock
Nu-Derm Fx, for uneven tone, sun spots and texture
Obagi Nu-Derm Skin Transformation System Fx Normal to Oily, £474.99
Obagi Nu-Derm Skin Tranformation System Fx Normal to Dry, £474.99
Obagi Nu-Derm 1 Foaming Gel 200ml, £44.99
Obagi Nu-Derm 1 Gentle Cleanser 200ml, £44.99
Obagi Nu-Derm 2 Toner 200ml, £49.99
Obagi Nu-Derm 3 Clear Fx 57g, £113.99
Obagi Nu-Derm 4 Exfoderm 57g, £99.99
Obagi Nu-Derm 4 Exfoderm Forte 57g, £99.99
Obagi Nu-Derm 5 Blend Fx 57g, £99.99
Vitamin C and brightening: Obagi-C Fx and Professional-C
Obagi-C Fx System Normal to Dry, £352.99
Obagi-C Fx System Normal to Oily, £348.99
Obagi-C Rx Cleansing Gel 180ml, £44.99
Obagi-C Rx Balancing Toner 198ml Normal to Oily, £44.99
Obagi-C Fx Clarifying Serum 30ml, £122.99
Obagi-C Rx Exfoliating Day Lotion 57g, £67.99
Obagi Professional-C 10% Serum 30ml, £104.99
Obagi Professional-C 15% Serum 30ml, £122.99
Obagi Professional-C 20% Serum 30ml, £145.99
Obagi Professional-C Microdermabrasion Polish + Mask 80g, £104.99
Obagi Brightening Duo: Professional-C Serum 15% Kit 42.5 ml, £122.99
Obagi Brightening Duo: Professional-C Serum 20% Kit 42.5 ml, £145.99
SUZANObagiMD Claribright Radiance Brightening Lotion 50g, £108.99
Retinol and renewal
Obagi Retinol 0.5 28g, £79.99
Obagi Retinol 1.0 28g, £79.99
Obagi Retinol + PHA Refining Night Cream 50ml, £91.99
Obagi Nu-Gen Cellular Renewal Serum 10ml, £58.99
Obagi Nu-Gen Cellular Renewal Serum 30ml, £142.99
SUZANObagiMD Retivance Skin Rejuvenating Complex 30g, £150.99
ELASTIderm, for firmness around the eyes, face and neck
Obagi ELASTIderm Eye Cream 15g, £104.99
Obagi ELASTIderm Complex Eye Serum 14ml, £108.99
Obagi ELASTIderm Facial Serum 30ml, £164.99
Obagi ELASTIderm Neck and Decollete Concentrate 60ml, £163.99
Obagi ELASTIDERM Lift Up & Sculpt Facial Moisturiser 50ml, £112.99
Obagi ELASTIDERM Advanced Filler Concentrate 20ml, £99.99
Obagi Elastiderm Sculpt and Eye Kit, £167.99
Hydration and barrier
Obagi Hydrate 48g, £49.99
Obagi Hydrate Light Weightless Gel Cream 50ml, £49.99
Obagi Hydrate Luxe 48g, £63.99
Obagi Daily Hydro-Drops Facial Serum 30ml, £81.99
Obagi Daily Hydro-Drops Rejuvenating Eye Gel Cream 15ml, £62.99
Obagi Rebalance Skin Barrier Cream 48g, £83.99
Blemish-prone skin
Obagi CLENZIDERM M.D. Foaming Cleanser 1 118ml, £39.99
Obagi CLENZIDERM M.D. Pore Therapy 2 148ml, £44.99
OBAGI CLENZIDERM M.D. Resurfacing Multi-Acid Peel Pads (30 pads), £75.99
Sun and lips
Obagi Sun Shield Mineral SPF50 85g, £58.99
Obagi Sun Shield Tint Warm SPF50 85g, £58.99
Obagi Sun Shield Tint Cool SPF50 85g, £58.99
Obagi Lip Therapy Sooth & Protect Lip Treatment SPF30, £28.99
Obagi Lip Therapy AHA+PHA Smoothing Micro-Peel, £33.99
Lashes, brows and scalp
Obagi Nu-Cil Eyelash Enhancing Serum 3ml, £104.99
Obagi Nu-Cil Eyebrow Boosting Serum 5ml, £87.99
Obagi Nu-Cil BioStim Scalp Serum 60ml, £112.99
Obagi Nu-Cil Lash Duo Kit 6ml, £150.99
Kits for after clinic treatments
Obagi Post Procedure Kit, £184.99
Obagi Repair Foundation Kit, £150.99
A prescription Obagi programme also exists. It is discussed at a face-to-face consultation and is not sold online.
Which Obagi range is right for you
Nu-Derm Fx
The staged system for uneven tone, dullness and sun damage, used in order, morning and night, over several months. It comes in a normal to dry and a normal to oily version.
Professional-C
The morning antioxidant step, as vitamin C serums in more than one strength. Reactive skin starts on the lowest strength.
ELASTIderm
For skin losing its bounce around the eyes, neck and jawline, and the gentlest range to live with long term.
Before you buy
Three more products complete most routines. Obagi Retinol + PHA Refining Night Cream 50ml is the texture and fine-lines step for people who want one night product, Sun Shield SPF is the sunscreen every routine ends with, and Hydrate is the plain moisturiser that sits under it.
Before you add anything with an active ingredient to the basket, read our skincare page or book the free consultation. Obagi works when the right product meets the right skin, and the wrong one on the wrong skin wastes money and can set pigmentation back. A prescription option exists for stubborn pigmentation, discussed at a face-to-face consultation only; it is not in this shop and not named on this page.
What it costs
Skin consultation: free.
Obagi products and systems: the price is on each product tile on this page.
Review at 8 to 12 weeks: free.
Prescription skincare option: consultation required, not sold online.
Buy individually or as a system, collect from the clinic or have UK delivery.
What to expect, and how long it takes
Brightness and smoother texture show in the first few weeks. Pigmentation, sun damage and fine lines need 8 to 12 weeks of daily use before you judge them, and deep pigmentation takes longer. A system usually lasts three to six months at the recommended amounts. Results last as long as you use the products and wear sunscreen daily, and they vary from skin to skin; they cannot be guaranteed. We book a free review at 8 to 12 weeks for anyone who starts a system with us.
Risks. Dryness, flaking, redness and stinging are common in the first weeks with retinol, acids and the Nu-Derm Fx system, and settle as the skin adjusts. Overusing actives, especially on darker skin, can irritate the skin and darken pigmentation rather than lighten it, which is why we start slowly. Actives make skin more sensitive to the sun, so SPF is part of the routine. An allergy to any ingredient is possible; tell us about past reactions. Retinol and some actives are avoided if you are pregnant, planning a pregnancy or breastfeeding.
The honest limit. Obagi is good skincare, not a treatment. It will not lift loose skin, fill lost volume or clear deep or old pigmentation on its own, and it works alongside IPL, peels and microneedling, not instead of them. It takes 8 to 12 weeks to show, needs sunscreen every day, and often brings dryness and flaking in the first weeks. Retinoids are left out if you are pregnant, planning a pregnancy or breastfeeding. Results vary, and we would rather sell you three products that fit than a system that does not.
Who Obagi suits and who it does not
It suits adults with uneven tone, sun damage, dull or rough skin, early loss of firmness, or dehydrated skin, who will use a routine every day and wear SPF. It does not suit anyone who wants a change by the weekend. If you are pregnant, planning a pregnancy or breastfeeding, retinol and some other actives are left out and we build a routine from the gentle products instead; message us before you buy. Very reactive skin, rosacea or eczema needs a slower start, and some people need a treatment rather than a product, which the consultation will tell you.
Nova is at 260 East End Road, East Finchley, three minutes on foot from East Finchley station on the Northern line, so clients from Hampstead, Hampstead Garden Suburb, Muswell Hill, Highgate, Finchley, Golders Green, Crouch End, Whetstone and Barnet can collect in person, and everyone else can have UK delivery.
Book a free skin consultation, or WhatsApp 077 21 400 600 with what you are thinking of buying and a photo of your skin in daylight.
This page is information, not medical advice. What suits your skin depends on your own history, your medicines and whether you are pregnant, planning a pregnancy or breastfeeding. Book a consultation before starting any active product.
Common questions
Do I need a consultation before buying Obagi?
Not for Sun Shield SPF, Hydrate or a cleanser. For the Nu-Derm Fx system, the retinol products and the stronger Professional-C serums, we ask you to book the free consultation first, so the routine fits your skin. There is no obligation to buy.
Why is Nu-Derm Fx the version in this shop?
Nu-Derm Fx is the version you can buy without a prescription, built around arbutin for uneven tone, and it is the one in this shop. Another version contains a prescription-only ingredient, so it is not sold online or shown here; where it is the right choice, it is discussed and prescribed after a face-to-face assessment.
How long before I see a change?
Smoother, brighter skin in the first few weeks. Pigmentation, sun damage and fine lines need 8 to 12 weeks of daily use before you judge them. We photograph your skin at the consultation so the review compares like with like.
Can I use Obagi while pregnant or breastfeeding?
Some of it. Retinol and some other actives are left out if you are pregnant, planning a pregnancy or breastfeeding, and the routine is built from a gentle cleanser, vitamin C, Hydrate and mineral SPF. Message us with what you are thinking of buying and we will check each product.
Will Obagi make my skin peel?
Often a little, in the first weeks with retinol, acids or the Nu-Derm Fx system. It is dryness and flaking rather than the peeling after a chemical peel, and it settles. If it stings and stays red, slow down and tell us.
Can I use Obagi with treatments like microneedling, peels or IPL?
Yes, and that is the right way to use it. The routine prepares the skin before a treatment and keeps the result afterwards. Actives are paused for a few days around each session, and we give you the dates.
Is Nova an authorised Obagi stockist, and is it cheaper online elsewhere?
Our Obagi comes through the brand's official UK distributor, so what you buy here is genuine and in date. Some sites sell it for less; some of what they sell is old stock or not genuine. The consultation and the review that come with buying here are free.